Laureus Sport for Good Foundation in China
"Daimler fully embraces and supports the great ways in which Laureus changes the lives of young people. Together with the Laureus Sport for Good Foundation we will give by 2016 about 150,000 deprived young people in China a chance and better perspective through sport," says Hubertus Troska, member of the Board of Management of Daimler AG, Greater China. " Our local corporate social responsibility activities go even beyond: in 2015 alone we will donate in total 50 million RMB [7.6 million euros] to our comprehensive social programs in China, which clearly demonstrates our commitment to this great country."
Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation, which forms a crucial element of the brand's social responsibility. The support for the Laureus Sport for Good Foundation is Mercedes-Benz's most important involvement in the field of corporate social responsibility, and is established throughout all markets worldwide. Ever since the Foundation was established in 1999, Mercedes-Benz has supported and promoted the aims and values of this worldwide non-profit-making programme, which seeks to improve the lives of ill or disadvantaged children and young people through social sports projects. With this cooperation, Mercedes-Benz is aiming to further expand its involvement in sustainability work China, which had already begun back in 2007. "To further improve our global involvement, in the future each member of the Board of Management will become the patron of one Laureus project around the world. In this way, we can strengthen the ties that connect the Foundation and Mercedes-Benz, bringing us even closer together", says Ola Källenius, member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales.